Leadership

To achieve real sales and marketing alignment, CMOs need to be more proactive in building a positive relationship between the two functions....

Recent technological advancements have unearthed a long tail of mistakes in ways digital campaigns are set up, resulting in media execution diverging from strategy in alarming ways....

Soti Vayen is a passionate member of our community, particularly in the Women in Leadership space, which is why we wanted to catch up with her and discuss how she’s finding the community....

Many organizations are starting to build around "customer-led growth". To explain what this means, there's no better person than Amanda Malko CMO of G2, and tireless advocate for the power of the customer voice....

Organizational alignment and collaboration is pivotal for achieving sustainable growth and competitive advantage with marketing....

In this episode, we sit down with Morgan J Ingram to discuss the most interesting findings from the Growth CMO Report 2024 about personnel that CMOs need to rely on to help meet their growth goals....

Cutting investment into the Social aspect of ESG these efforts will impact your short-term and your long-term growth, as it plays a key part of your ‘people’ strategy – the heartbeat of your organization....

Are you ready for the biggest, most extensive, comprehensive report on CMO goals we’ve ever produced?...

Discover the essential role of societal causes in influencing consumer decisions and learn how to evaluate your brand’s role within this socially conscious society....

In this article, I’ll share insights into how businesses can thrive in a post-third-party-cookies world, emphasizing the importance of first-party data and innovative solutions....

Experiential marketing is essential for brands aiming to forge meaningful connections and memorable experiences with their audiences....

A people-centric sales and marketing framework is the foundation for unlocking growth. Especially at the intersection of sales and marketing efforts....

Implementing select, adapted consumer tactics enables B2B brands to better engage customers, nurture leads, build affinity, and drive growth in today’s omnichannel environment....

In this article, I'll guide you on the journey of integrating empathy into your marketing practices....

A CEO and CMO discuss the importance of alignment on the use of AI for marketing....