Data

Brand marketing analytics bridges brand building and performance marketing. This article shows CMOs how to measure brand impacts, project revenue contributions, and sell to CFOs....

To be the most successful and appreciated as a B2B marketer is to have a real impact on the business’s pipeline or the revenue that is coming out at the end. And that needs attribution....

Here are five reasons why a packaged CDP is not a good choice for most enterprise brands – and one good reason why a composable CDP is the right way to go....

Recent technological advancements have unearthed a long tail of mistakes in ways digital campaigns are set up, resulting in media execution diverging from strategy in alarming ways....

Marketing teams are uniquely positioned to illuminate the critical nature of cybersecurity for businesses and to improve the adoption rate and implementation of better security strategies....

Organizational alignment and collaboration is pivotal for achieving sustainable growth and competitive advantage with marketing....

In this article, I’ll share insights into how businesses can thrive in a post-third-party-cookies world, emphasizing the importance of first-party data and innovative solutions....

Jim Kraus, President of Buyer Persona Institute, joined us on CMO Convo to share why you need to move away from demographic-style personas and start using decisions and behaviors to understand your market....

A CEO and CMO discuss the importance of alignment on the use of AI for marketing....

Adam Azor, EVP of Global Marketing at Sportradar, joins us to share what a world without third-party cookies could look like....

B2B Organizations have a profound responsibility when building and deploying AI systems that impact other businesses and ultimately, people....

In this article, I’ll guide you through the essentials of managing first-party data, why it's important, and how to effectively leverage it for your brand's growth and integrity....

As customer expectations continue to evolve, brands need to up their game if they want to surprise and delight. It's time for a fresh approach to meet today's demands....

I've witnessed firsthand the transformative impact of influencer marketing across various industries. My journey has been about adapting to this ever-changing domain, ensuring we're not just keeping up, but also setting trends in how businesses and influencers collaborate....

In the ever-evolving landscape of data privacy, the question of how brands can build trust with their customers is more pertinent than ever....