As a CMO, your organization's brand is your baby. Maintaining, updating, or even rebranding when necessary: it all comes down to the direction of a CMO. That's why we're back with Yoni Solomon, CMO of Uptime, in another episode of CMO Diaries, as he takes us through the process he's undertaken managing Uptime's new rebrand.
What makes a good brand? How much control should CMOs give over to the designers? How important is merch when it comes to B2B brands? All these questions and more are discussed in this episode of CMO Diaries.
Key talking points
- Why is branding so important, and what makes for an effective brand?
- Priorities and processes when approaching a rebrand.
- The importance of branding both externally and internally.
Yoni Solomon is CMO of Uptime.com, which delivers web monitoring peace of mind to thousands of customers around the world. He has spent a decade launching new products, partnerships, and acquisitions for G2.com ($257M raised, Inc. 5000 Fastest Growing Companies for 2020), PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018), and Vibes ($45M raised in 2016).
Yoni's thought leadership on go-to-market strategy can be found in Forbes, where he's a frequent contributor. He's been recognized as one of the world's most influential product marketers by the Product Marketing Alliance, which named his team at G2 2019's Product Marketing Team of the Year — and a top-5 global finalist for 2020.
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