Once a big project like a rebrand is done, it's time for a CMO and their team to pop open the champagne and relax, right?
Wrong (at least when it comes to relaxing, feel free to celebrate with some champagne)!
Yoni Solomon of Uptime is back with another CMO Diaries to take us through everything you need to track once a rebrand is out the door, and how you can utilize one as the foundation for future projects.
Key talking points
- Important post-rebrand milestones.
- How a successful rebrand can set you up for future projects.
- The importance of celebrating these kinds of milestones with your team.
Yoni Solomon is CMO of Uptime.com, which delivers web monitoring peace of mind to thousands of customers around the world. He has spent a decade launching new products, partnerships, and acquisitions for G2.com ($257M raised, Inc. 5000 Fastest Growing Companies for 2020), PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018), and Vibes ($45M raised in 2016).
Yoni's thought leadership on go-to-market strategy can be found in Forbes, where he's a frequent contributor. He's been recognized as one of the world's most influential product marketers by the Product Marketing Alliance, which named his team at G2 2019's Product Marketing Team of the Year — and a top-5 global finalist for 2020.
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