We have a new regular guest on CMO Diaries: Aidan Casey! You might recognize Aidan from an episode of our other podcast, CMO Convo, but now she's going to be joining us on a regular basis to share the latest challenges and wins in her responsibility as CMO of Paintru, and what resources and lessons have been important along the way.
For her first episode, Aidan has been prepping for one of the most important dates in most CMOs' calendars: Black Friday. As the biggest shopping day in the world, it has to be on the radar for any CMO with brands that involve retail or eCommerce. But how do you balance building excitement, prepping your suppliers, and getting people geared up for the Holidays when it's barely even Fall?
Key talking points
- Why is Black Friday still so important?
- How to get people in the Holiday-gifting mood when it's barely even fall.
- How to balance expectations from both customers and suppliers.
Aidan Casey is originally from Portland Oregon. Since graduating from San Diego State University in 2013, Aidan worked on many large healthcare and life science brands within the agency space before transitioning to a healthcare technology startup. Following launching her own consultancy in 2020, she has recently joined the team at Paintru as CMO.
Aidan is passionate about marketing strategy and is quite the "ideator", driven by new ideas and ways to innovate and improve.
When she isn't writing strategies, developing content, chatting with artists, diving into data, etc. she loves warm beaches, powder ski days, pilates, painting, riding horses, and good wine.
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