As businesses and marketing evolve, CMOs need to do so too in order to survive and thrive. But evolve into what? And where do they develop the necessary skills?
This episode looks for answers to those very questions in a discussion with Eric Fulwiler, Chief Marketing and Commercial Officer at 11:FS, who saw the need to expand his role and did just that.
Key talking points
- The importance of developing your CMO role to meet your business’s needs and the routes this can take.
- How evolving your role can lead to better alignment between marketing and other departments.
- A discussion hypothesizing what the future of the CMO role looks like.
About the guest
Before his current position at 11:FS, Eric spent about a decade developing an impressive portfolio of advertising experience working with some of the biggest brands in the world including General Electric, PepsiCo, and Mastercard.
Eric joined 11:FS, one of the leading digital financial services providers, as CMO in 2019. While governing their brand and communications, he saw the need to develop their commercial capabilities and stepped up to the plate, expanding his role to encompass both as Chief Marketing and Commerical Officer.
Eric’s a dab hand at podcasts himself, hosting one for 11:FS, as well as being a frequent speaker and thought leader on all things marketing.
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