An interim CMO can play a vital role in a company. But according to Kaila Yates, it's not as simple as just getting dumped in the deep end and being able to produce results straight away. Drawing on her extensive experience, Kaila shares everything interim CMOs need to succeed, both in terms of their own preparation, and what the organizations hiring them need to provide.
Key talking points
- The prep interim CMOs need to do before they start.
- The structures and information companies need to provide interim CMOs on day one.
- How interim CMOs can provide long-term benefits in a limited time.
About the guest
Kaila has been a marketer for over 30 years, having cut her teeth at IBM and her career has continued in the tech space ever since, with roles around the world.
Having honed her craft, she found her natural curiosity and desire to constantly learn new things drew her to the the role of interim CMO. This type of role has given her the opportunity to be constantly exploring new products, enhancing different brans, learning about new business models, and tackling fresh problems. 8 years later, she has no intention of slowing down!
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